Softalk Lakhotia Infocom Ltd., a subsidiary of
Softalk Technologies Ltd (which is a reputed IT company since 1989), introduced
the concept of e-business to the computer hardware market of India, by
launching a market information portal www.nehruplaceithub.com (Nehru
Place is a market in Delhi and is considered to be one of the largest computer
hardware market in India. NehruPlaceIThub was created specifically to cater to
the NehruPlace based computer dealers) in the early part of 2001 followed
by www.delhiithub.com in the later part of 2001.
As we are all aware that IT industry is one of
the most potential industry in the world today and more & more
people are getting on the net to meet their requirements. Indias
contribution is not just restricted to software industry but it also provides a
ready market for computer hardware. With the arrival of Internet, sale of
Computer Hardware in India has increased manifolds and with greater penetration
it is bound to increase more .The potential growth in IT Hardware has brought
many Multi-National Companies to set up a base in India.
Discussing Computer Hardware, a name that rules
this industry in India is Nehru Place which is a commercial center in the
heart of south district of New Delhi and is one of the largest IT markets in
Asia. Including that there are over 1000 computer dealers in Delhi who form the
pulse of the Delhi Computer market with an estimated daily turnover of Rs.15
Crore. Dealers not only from neighboring states but virtually from whole of
India look forward to Delhi (especially Nehru Place) to make their IT Hardware
purchases.
Softalk for the first time in
India created a unique Information Technology Hub at Nehru Place by the name of
www.nehruplaceithub.com and subsequently created a hub for the whole
Delhi Computer market by launching www.delhiithub.com
These hub are extending Business to Business
(B2B) and Business to Consumer (B2C) facilities to the IT industry in
India. NehruPlaceIThub (further referred to as NPITHUB) and DelhiIthub
are neutral platforms which aim to benefit both IT traders & consumers,
bringing in the concept of fair and quick dealings with plenty of choices at
the click of a button.
These portals (A Web site or service that
offers a broad array of resources and services) are basically an
e-market, where all computer hardware dealers of Delhi have their e-shops (Virtual
shops on the internet parallel to their physical shops, displaying the products
they are selling along with their prices). These dealers have
full access to edit/modify their shops and can add/delete or modify any product
or prices themselves via Internet.
Anyone who wishes to buy or enquire about prices of
computer hardware products can connect to DelhiIthub or NPITHUB through
Internet and can browse through it to know which shops are selling which
product and at what price. He can then make online enquiries to the dealer by
sending an enquiry form or by sending an instant message (similar to online
Chat) to the dealer. If all the terms are agreeable by both the parties then
they may even choose to finalize the deal amongst themselves.
However, it is important to note that no brokerage
or commission is charged by the Hub and there will be direct one to one deals
between the dealer and the buyer without any intervention of the Hub.
Other features of the Hub include exclusive e-mail,
instant messaging and broadcasting to trading community, special offers, flash
offers, new product launches, stock clearance through auctions &
classifieds.
Computer traders from all over India come to
Delhi to make their IT purchase. DelhiIthub would enable them to improve
their sourcing of IT products from the comfort of their offices by visiting
the e-shops of Delhi computer dealers, and know which shop is selling which
product and at what price, without actually having to physically visit Delhi.
They can also be easily made aware about any new product launches, special
& promotional offers from Delhi computer dealers.
Similarly, these hubs also hugely benefit the
dealers (sellers) as their scope is no longer limited to the customers
physically visiting their shops, but is extended to anyone even in the remotest
corner of India (or the world for that matter), who can visit his e-shop
from any location through Internet. This results in a huge increase in the
number of enquiries he receives and subsequently an increase in his sales.
DelhiIthub also provide the trade members, awareness about the products of
international community of IT Traders & provide them an opportunity to
become the Distributor/Resellers
This hub is also beneficial to the society as a
whole because it promotes healthy competition by offering equal
opportunity to all dealers, irrespective of their size and financial
capabilities. For end users of IT products DelhiIthub is committed to provide
useful buyer information to make them informed buyers; to provide them
with the best bargains through special offers & awareness about new
products.
Further the registered users can use our classified
section to post their IT requirements, which would help them to make more
informed purchase. Users can also sell their old IT products in our classified
section.
To sum up, DelhiIthub and NehruPlaceIThub are committed
to create a virtual community of Trader and End Users of IT products whereby
End Users became Informed Buyers & provide an opportunity to traders to
increase their business & competitive advantage for businesses of all
sizes.
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