Softalk Lakhotia Infocom Ltd., a subsidiary of Softalk Technologies Ltd (which is a reputed IT company since 1989), introduced the concept of e-business to the computer hardware market of India, by launching a market information portal (Nehru Place is a market in Delhi and is considered to be one of the largest computer hardware market in India. NehruPlaceIThub was created specifically to cater to the NehruPlace based computer dealers) in the early part of 2001 followed by in the later part of 2001.

As we are all aware that IT industry is one of the most potential industry in the world today and more & more people are getting on the net to meet their requirements. Indias contribution is not just restricted to software industry but it also provides a ready market for computer hardware. With the arrival of Internet, sale of Computer Hardware in India has increased manifolds and with greater penetration it is bound to increase more .The potential growth in IT Hardware has brought many Multi-National Companies to set up a base in India.

Discussing Computer Hardware, a name that rules this industry in India is Nehru Place which is a commercial center in the heart of south district of New Delhi and is one of the largest IT markets in Asia. Including that there are over 1000 computer dealers in Delhi who form the pulse of the Delhi Computer market with an estimated daily turnover of Rs.15 Crore. Dealers not only from neighboring states but virtually from whole of India look forward to Delhi (especially Nehru Place) to make their IT Hardware purchases.

Softalk for the first time in India created a unique Information Technology Hub at Nehru Place by the name of and subsequently created a hub for the whole Delhi Computer market by launching

These hub are extending Business to Business (B2B) and Business to Consumer (B2C) facilities to the IT industry in India. NehruPlaceIThub (further referred to as NPITHUB) and DelhiIthub are neutral platforms which aim to benefit both IT traders & consumers, bringing in the concept of fair and quick dealings with plenty of choices at the click of a button.

These portals (A Web site or service that offers a broad array of resources and services) are basically an e-market, where all computer hardware dealers of Delhi have their e-shops (Virtual shops on the internet parallel to their physical shops, displaying the products they are selling along with their prices). These dealers have full access to edit/modify their shops and can add/delete or modify any product or prices themselves via Internet.

Anyone who wishes to buy or enquire about prices of computer hardware products can connect to DelhiIthub or NPITHUB through Internet and can browse through it to know which shops are selling which product and at what price. He can then make online enquiries to the dealer by sending an enquiry form or by sending an instant message (similar to online Chat) to the dealer. If all the terms are agreeable by both the parties then they may even choose to finalize the deal amongst themselves.

However, it is important to note that no brokerage or commission is charged by the Hub and there will be direct one to one deals between the dealer and the buyer without any intervention of the Hub.

Other features of the Hub include exclusive e-mail, instant messaging and broadcasting to trading community, special offers, flash offers, new product launches, stock clearance through auctions & classifieds.

Computer traders from all over India come to Delhi to make their IT purchase. DelhiIthub would enable them to improve their sourcing of IT products from the comfort of their offices by visiting the e-shops of Delhi computer dealers, and know which shop is selling which product and at what price, without actually having to physically visit Delhi. They can also be easily made aware about any new product launches, special & promotional offers from Delhi computer dealers.

Similarly, these hubs also hugely benefit the dealers (sellers) as their scope is no longer limited to the customers physically visiting their shops, but is extended to anyone even in the remotest corner of India (or the world for that matter), who can visit his e-shop from any location through Internet. This results in a huge increase in the number of enquiries he receives and subsequently an increase in his sales. DelhiIthub also provide the trade members, awareness about the products of international community of IT Traders & provide them an opportunity to become the Distributor/Resellers

This hub is also beneficial to the society as a whole because it promotes healthy competition by offering equal opportunity to all dealers, irrespective of their size and financial capabilities. For end users of IT products DelhiIthub is committed to provide useful buyer information to make them informed buyers; to provide them with the best bargains through special offers & awareness about new products.

Further the registered users can use our classified section to post their IT requirements, which would help them to make more informed purchase. Users can also sell their old IT products in our classified section.

To sum up, DelhiIthub and NehruPlaceIThub are committed to create a virtual community of Trader and End Users of IT products whereby End Users became Informed Buyers & provide an opportunity to traders to increase their business & competitive advantage for businesses of all sizes.

Presented by :
Softalk Lakhotia Infocom Limited
Regd. Office : F 34/8 FF, Okhla Phase II,
New Delhi -110020.
Phone : +91 -11-41638627-8, 41637942-3
Fax : +91 11-40520605.
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